Oprah goes online with her own channel on YoutUbe. It will preview coming episodes, behind-the-scenes footage and other material from her hit day-time show "The Oprah Winfrey Show." As Oprah learns the rope of Youtube, she will also feature Youtube founders Chad Hurley and Steve Chen on a coming episode of her show. I guess this will be a mutually benefitting experience for both parties as Oprah enters the online world and Youtube gets free televised marketing through Oprah, who by the way boasts of viewers in the millions.
According to Opgrah channel execs, this will provide another communication platform for viewers to interact with the show. Well, this is not only a new market for Oprah but a new venture. She already has her own mall, her own production company, scent, brand, television show, magazine... why not dominate the online world as well right? And Youtube is one of the best places to start.
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