Jessica Alba is back on the horse these days and back in the limelight just a few months after giving birth to baby Honor. She's very passionate about campaigning for people to vote in the coming elections, so much so that she has done a couple of rather shocking ad campaigns for Declare Yourself (www.declareyourself.com) with other stars who support the cause as well. Essentially it's just pretty simple - this group wants to get Americans up off their couches to register and vote. This group aims for as many people as possible to participate in the coming elections. They're pretty lucky to have such star power on their side.
I think Jessica Alba though is the most active and of course most visible among them. Her ads are also very aggressive.
Jessica also has this spoof infomercial on buying a muzzler as being equivalent to "not voting." The video features the gorgeous Hayden Panettiere of Heroes no less. It is very patriotic of her. It's a worthy cause and I do admire her for it. If you want to see it, you'll have to check it out on Yhadz, The Marketing Critic blog.
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