Heroes Series Loses Two Producers In Season Three

News has been going around that "Heroes" The series has lost two producers - Jesse Alexander and Jeph Loeb, due to lower ratings for this third season. After Tim Kring left to handle Pushing Daisies, they lost some creative juice there.

But I for one think this third season's theme - villains, is much better than season two because it has more meat in it, but I guess they do have a point as to over-stuffing. It does become quite difficult to follow when you don't religiously watch it week on week.

But I think the brain power invested makes it a lot more interesting. Although like everyone says, nothing beats the first season. I guess it becomes more difficult in time to sustain a really great idea than to enjoy it coming out for the first time.

I do hope they see it through though, I think Heroes has potential to succeed and redeem itself.

Jessica Alba In Bondage And In A Muzzle

Jessica Alba is back on the horse these days and back in the limelight just a few months after giving birth to baby Honor. She's very passionate about campaigning for people to vote in the coming elections, so much so that she has done a couple of rather shocking ad campaigns for Declare Yourself (www.declareyourself.com) with other stars who support the cause as well. Essentially it's just pretty simple - this group wants to get Americans up off their couches to register and vote. This group aims for as many people as possible to participate in the coming elections. They're pretty lucky to have such star power on their side.

I think Jessica Alba though is the most active and of course most visible among them. Her ads are also very aggressive.

Jessica also has this spoof infomercial on buying a muzzler as being equivalent to "not voting." The video features the gorgeous Hayden Panettiere of Heroes no less. It is very patriotic of her. It's a worthy cause and I do admire her for it. If you want to see it, you'll have to check it out on Yhadz, The Marketing Critic blog.

Heroes Season 3 Premiering On September 22!

What all Heroes fanatics have been waiting for... finally the season 3 is coming out! Get TIVO ready or stay home on this Monday night of September 22 to watch your favorite dysfunctional heroes battle it out again to save the world from certain disaster - the comeback of Sylar is something I've definitely been looking forward to.



Here is an initial episode guide:


01. Villians; The butterfly effect -- 9/22/2008
02. Dreamtime
03. One of us, One of them
04. The year of our Lord